As a fact the current landscape of the marketing realm is undergoing significant pressure to keep their clientele. Given that the cost of customer acquisition is always higher than that of customer retention, customer retention is not only desirable but also a necessity. A detailed improvement technique to increase retention rates is customer feedback through the omnichannel approach, which helps in the management, analysis, and response to feedback from various sources. Such an approach not only helps companies gain deeper insights into their clients but also assists them in meeting those needs and nurturing lasting client relationships.