MarTech Interview with Ed Davis, International Client Relationships, BBN International

0

MarTech Interview with Ed Davis, International Client Relationships, BBN International

0

Description


Ed, how can organizations align CFOs and CMOs on marketing’s revenue potential? What steps ensure their collaboration benefits the organization?

Historically, marketers have often been urged to “speak the language of business,” a phrase that essentially meant translating the value of marketing activities into terms CEOs and CFOs could understand—often focusing on metrics like ROI and customer acquisition cost. As a strong advocate of this approach, I’ve seen firsthand how this alignment can secure buy-in for critical marketing investments, particularly in brand and demand generation.

However, I’ve come to believe that this communication should be a two-way street. Just as marketers must contextualize their work within the broader business framework, executive leaders should equally invest time in understanding the nuances of marketing. Quality brand and demand marketing are not just line items on a budget—they are strategic levers that drive long-term growth, customer loyalty, and competitive advantage.

Read Full Interview  Here :- https://www.martechcube.com/martech-interview-with-ed-davis/

Visit Our Website:-  https://www.martechcube.com

AD
Advance Point of sale
Restaurant Point of sale






Reviews


To write a review, you must login first.

From the Same Seller


Ultimate Guide to Omnichannel Marketing for B2B Success

Maximizing Growth: The Role of Fractional CMOs in the MarTech Ecosystem

MarTech Interview with Jana Jakovljevic, Senior Vice President for Partnerships at Cognitiv

MarTech Interview with Ed Davis, International Client Relationships, BBN International


Seller Info


mark10

-

Location


301, Los angeles, USA (View Map)




Amazon Fire HD 8 tablet, 8'' HD Display, 64 GB

Gailife Comfort Bras for Women V Neck Wireless Bras T-Shirt Bras Bralette for Women No Underwire with Extra Bra Extende