The popularity of chatbots has seemed to reach its peak more than once, after which it declines a bit. But, after some time, it rose again and gained more and more attention from Internet users. What are these waves of popularity of chatbots connected with, why is there no general trend of growth or decline in their popularity.

The answer is very simple. Even now, when it would seem that technologies have been studied to such an extent that the application of any new technology can be found in a matter of minutes, it is sometimes quite difficult to understand what exactly is the benefit of this or that technology. In fact, this is exactly the problem faced by such a direction as chat bots.

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Still, a very large number of people simply do not understand what it is, why it is needed, and how to use chatbots. Even those users who have already encountered the use of chatbots, or even use them themselves, do not always understand exactly how they could apply this innovation in their business. This is not to mention those who, in principle, are not yet familiar with this concept and this technology.

So what is a chatbot?

A chatbot is a program code whose logic is executed depending on the user's actions in the messenger. The most popular messengers for which robots are currently being developed are viber, telegram, whatsapp. That is, when any text is entered or any button is pressed in the messenger keyboard, this event is transmitted through the messenger server to the webhook (a link for receiving data for the chatbot), which is located on the bot owner's server or hosting. After receiving the data, the program code analyzes this data and decides what action to take in response to the user's action.

That is, a chatbot is a programmable robot that will perform the functions assigned to it by the developer, depending on the actions of its interlocutor. This is an example of the simple logic of a chatbot. More complex robots can work with big data, have the ability to learn based on user interaction. For example, if 9 and 10 users clicked the & ldquo; B & rdquo ;, instead of the button & ldquo; And & rdquo ;, then the chatbot, after analyzing this data, can understand what was the result of pressing the button & ldquo; And & rdquo ;, one out of 10 users, and continue to exit from this data.

What are chatbots for?

Today, the most effective applications of chatbots are marketing and branding. The work of marketers who use chatbots to conduct advertising campaigns and marketing activities increases many times. If the opening percentage of marketing e-mail letters is 3%, and the percentage of interaction with them is 0.2%, then the percentage of readability of messages from messengers is 85%, and the percentage of interaction is 70%.

A competently created marketing strategy using chatbots allows you to increase the effectiveness of an advertising campaign by 60%. But, as in any other marketing tool, in order to conduct an advertising campaign through chatbots, comprehensive preparatory work must be carried out, a segmented target audience and a prepared campaign concept for each messenger and each audience segment.

Also, increasingly, chatbots are used as a tool for branding and increasing brand awareness. Again, the audience of popular messengers is growing every day. And if earlier, a company that created a website received a competitive advantage over companies without a website, now the same is happening with chatbots. A chatbot is a kind of presentation of a company in a completely new, but gaining momentum in the marketing space.

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In addition to the above, chatbots can be used to optimize the company's internal, operational business processes. Chat-bots for company employees, hr-bots, are gaining more and more popularity. Such bots become not just assistants in terms of saving time for the company's employees, but also a kind of internal tool for increasing employee loyalty.